Golf has always been more than a scorecard to me. It’s a game that rewards patience, discipline, and temperament — the same qualities I grew up valuing in South Africa, where life teaches you to stay grounded, respect others, and enjoy the moment. I created this brand to reflect that balance. It’s for players who care deeply about how they play and how they carry themselves. For those who believe good style should feel effortless, good manners still matter, and taking the game seriously doesn’t mean forgetting how to enjoy it. Inspired by the protea — resilient, adaptable, and unmistakably itself — this brand represents a standard I believe modern golf deserves.